The ASG Group was originally founded in 1999 by Heinrich Dannhauser in South Africa as a diverse organisation that specialises in software development, management consulting, property development and more.

In 2006, after great success in all the above areas, Mr. Dannhauser decided to expand into the sports distribution industry. He did this with the establishment of ASG Sports Solutions (www.asgsport.co.za) and securing the exclusive agency of Rudy Project, Pinarello, Sidi in Southern Africa.

Only a few years later ASG Sports Solutions grew rapidly to include some of the biggest brands in cycling as well as a network that stretches across Southern Africa, making it the biggest organisation within the south african cycling industry.

In 2011 ASG International (www.asgint.com) was established as a strategic partnership between ASG Sports Solutions South Africa and Italian bike bag company SCICON (www.sciconbags.com).

Based in the North East of Italy (Mussolente, Veneto) ASG International is in the centre of the “silicon valley” of the sporting goods industry, perfectly placed to conduct its wide ranging business sectors including cycling clothing Ftech (www.ftech.it), brands distribution, retail, events, travel and custom concepts.

In 2017 ASG International expanded its operations to include specialised sport sponsorship, licensing and marketing services in the form of ASG Sports Management based in Montecarlo (Monaco).

This new and dynamic division of the larger ASG Group is not only equipped with leading marketing campaign experts, but also with ASG International’s extensive sports industry network. This means ASG Sports Management gives clients unique and exciting sponsorship opportunities as well as talent management, event management and brand sponsorship solutions.

Currently ASG Sports Management has offices located in Monaco, Italy, South Africa, Hong Kong, Malaysia, and China. Our global reach and expertise within the sports industry means that we can offer highly effective customised solutions for our clients and partners.